Red Tape is a hugely successful brand of India. Since its inception, the brand and the company have relied on challenging marketing trends. This has enabled them to create and sell shoes to the fashion conscious men, women and kids. Sale of Red Tape shoes online has made them a world-renowned shoe-brand.
Red Tape was introduced by Mirza International Ltd. in 1996 as the first square-toed of India. Mirza, the owner was confident of the quality and finish of his leather shoes. He was exporting and selling them in international markets and he sensed a need in the Indian shoe market. He chose the name Red Tape for his high-quality leather square-toed shoe. The shoes offered comfort to men's feet, who till then had been used to pointed shoes. The sales for the company soared. Foot comfort and shoe style seekers from cities like Mumbai, Delhi, Kanpur, Bangalore, Chennai, etc. sought out Red Tape shoes for their international standard quality, comfort, style and finesse.
The huge impact of the shoes had Mirza re-registering his company as Tanneries Ltd. He set up design studios in the United Kingdom to ensure that Red Tape styles created never wavered from the international flavors. Today, leather for the shoes is imported from Italy to ensure that only the best quality leather is used to manufacture the shoes in Kanpur and Noida. The international appeal of this footwear has ensured that Red Tape continues to be the best selling shoes for men and women in India.
Tanneries Ltd. set up mono showrooms in varied cities across India such Chennai, Delhi and Mumbai to establish Red Tape as a lifestyle brand. The company has been successful in its Endeavour to become a renowned and sought after brand. Apart from shoes, the company also manufactures and retails sportswear, designer wears and accessories. Loafers, oxfords, sandals and flip flops for men are all sold through flagship and franchise shops. Women shoes include boots, sandals, high heels and flats. This premiere lifestyle brand offers trendy products in color and style that grab the attention of trendsetters.
With online retailing, men looking for easy access to style can buy Red Tape shoes from web stores. You can go to shops in malls and multi-brand showrooms or you can buy Red Tape Shoes online. The advertisements of Red Tape shoes aims to show that men wearing these shoes are irresistible to women (Well, all products actually show that). But the Red Tape shoes advertisement focuses on unlimited choices not only in shoes but also in women. However, they offer the same choice to women. Maybe not in men, but definitely the choicest variety in shoes!