Puma

Puma- the company, began operations humbly, gained stupendous success, then stumbled, and is today repositioned as a sport lifestyle company. Acquired by French company Pinault-Printemps-Redoute (PPR), owners of the Gucci brand, shoe buyers turn to the brand to express their individuality.

Its history is as interesting as the styles and designs it offers. Two brothers, Rudolph and Adolf Dassler began a shoe company from their mother's laundry setup in Herzogenaurach, Germany. Worldwide recognition came Jesse Owens at the Berlin Olympics wore their spiked shoes and was victorious. Soon after the brothers parted ways; one launched Adidas, and Rudolph incorporated Ruda, later renamed Puma, after the agile panther. The first shoe, PUMA Atom was launched in stores and endorsed by German Soccer athletes; paving the way for sponsorships with sporting events and sportsperson. Success stories of legendary footballer Pele and current runner Usain Bolt both feature Puma. The triumph of sponsorships helped establish it as a world-renowned brand.

Puma: Selling pioneering designs in Sports shoes

Inventive designs and innovative research were the pillars on which Rudolph based the success of his shoe company. The Atom was followed by the Super Atom, King Soccer, Clyde, Speedcat and Cellerator shoe models. The vulcanization process, Velcro fasteners for sports shoes, S.P.A Technology, Inspector Shoes for Children, the disc system, Cell Technology, and the Trinomic sport shoe system all added to overall sales turnover. Earlier success was celebrated by launching International outlets, and expanding into sportswear, accessories and merchandising. Today, Puma is a multinational brand, sold from retail outlets and online stores all over the world. Recognized by the Fromstripe logo on its shoes, it is hugely popular buy in Mumbai and Delhi. The purely sports shoes brand now caters to the burgeoning demand of fashionistas.

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