Asics shoes sounded their intent – use sports as a means to rehabilitate juveniles – for the very first time in Kobe, Japan, after World War II! Invention, imagination and innovation in technology, materials and designs have continuously been imbibed to leave indelible footprints on the sports shoes industry.
Asics' first footsteps were taken as Onitsuka Co. Ltd., aided by founder Kihachrio Onitsuk in 1949. Kihachrio had only one desire - to produce and market the best and the most comfortable shoes for sports. In 1977, Onitsuka merged with sportwear & goods manufacturer GTO Co. and sportswear brand JELENK Co. Ltd. to become ASICS Corp. Asics is the acronym for the Latin proverb, ‘anima sana in corpora sana’, which translates into ‘a sound mind in a sound body’. The thought that continues to echo in their innovative shoes, styled to give comfort.
Asics Shoes focuses on innovation to improve the quality, durability and wearability of sports shoes. Shoe innovations such as vulcanized rubber soles, the Ekiden Marup shoe with rounded toe, Magic running shoes with vent holes, were bought and worn by athletes who won International events. EVA (ethylene vinyl acetate) Sponge was the innovation that became the mainstay feature of all sports shoes. Tiger Shoes, with their signature stripe design, became a popular brand in Japan and were launched in the US market to expand sales. The company entered other global markets with sales points in countries such as Germany and India. Its foray into shoe fashion was with women's sneakers, dress shoes with static-resistant soles for executives and a niche brand of running shoes for the fashion conscious.
You can buy Asics Shoes in India, offered by your favorite online store BeStylish, at a fair price guarantee. Our customers get the best possible deals besides free home delivery. Order your Asics shoes online from our wide range of colors and models, for the easiest way to pacify your feet with style.